Systemic Design for a coffee Circular Economy
The coffee value chain, characterized by a high level of complexity, presents significant challenges from the point of view of sustainability both during the cultivation and processing phases and in those linked to the consumption and post-consumption of the beverage. Through a holistic approach, Systemic Design can actively contribute to the definition of new circular and sustainable approaches.
By integrating case studies, best practices, and scientific contributions into one system, this research has the potential to determine the current trends of circular and sustainable practices in the coffee industry and identify and develop new planning opportunities for Lavazza.
Analysis of the main global markets
Study of best practices and research
Define three design scenarios related to coffee transformation, consumption and end-of-life
Definition of a set of indicators to support opportunities selection
What will Lavazza be like in 2050?
Study for the development of natural dyes from local crops with dyeing properties in a Circular Economy perspective
The cultural landscape of wine in Piemonte (Italy) and tea in Uji area (Japan)
Systemic Design for the promotion of the UNESCO Piedmont district